Hi, I’m Jürgen.Driven by curiosity, I turn complexity into focusedfocused strategies.

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Understand. Simplify. Innovate.

I've always been driven by curiosity, especially in new technologies, and a deep passion for building brands. Today, I connect the dots from my past experiences with emerging technologies' potential.

These innovations are reshaping brand experiences and need new business models. In our rapidly evolving world, it's crucial to discern the signal from the noise, simplifying what seems complex to start executing new ideas.

“Talking to Jürgen about new business models is inspiring and always leaves me with new ideas.“
Tarek Müller, About You, Co-Founder and Managing Director